What’s In a Name? Trademarks and Digital Marketing

November 4, 2014 Dominic Green Startup 88 First published 27 October 2014 Introduction In this digital age, businesses, and particularly start-ups, are turning more frequently to digital marketing, owing to its relatively cheap cost, DIY options, potentially superior accountability and ability to reach a much wider audience than traditional print or media alternatives. What’s more, […]

Raise Your Weapon – Deadmau5 vs. Disney – Startups Should Protect Their Trademarks Before They Get Traction

October 1, 2014 Dominic Green startup 88 First published 25 September 2014 The Dispute – Taking the Mickey For those who don’t know, Deadmau5 (pronounced “dead mouse”) – a Canadian DJ of superstardom status – is perhaps the most successful electronic dance music act on the current global stage. He rose to fame for ground—breaking […]